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In today's culture, it Is Quite easy and common for Matters to Be more fads, in style one day, and entirely out of style the next. But with all the platform Snapchat, that hasn't seemed to be the case. Out since 2011, the app still remains one of the very best ones on the app store, with over 186 million users on it daily. For anyone contemplating going into company in this field, or in general, the concept of why the app has remained popular for a long time could possibly be an answer to their own problems. But when delving deeper into the topic, it appears as if there may be multiple reasons for the success.

The Privacy

One of the reasons Why Snapchat performs well is due to the privacy it permits users. Normally, generally, not only do the messages vanish unless the member saves thembut the snapchats generally delete afterwards opened also. This enables parties to feel free to say what they want, since there is less likelihood of the getting party having the ability to keep it for a long amount of time. Specifically, this app is utilized mostly by young teenagers, who enjoy this feature a good deal.

The Filters

Another Part of the App the current generation seems to enjoy alike, are the filters. This app is centered around shooting photos and selfies, and has features that allow members to modify how their face appears, using filters that typically make them more attractive. This concept is one that a lot of users like, and go as far as to shoot pictures using snapchat camera especially, and then use the photos on other social media platforms, like Instagram and Twitter.

Overall, the reason why Snapchat is so powerful is because It ties in to what the current generation enjoys and finds significant. Any Company or brand or app that's wishing to obtain the amount of success as Snapchat, should simply study the likes of this current generation, and cater Specifically to them.
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