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In today's culture, it Is Quite easy and common for things to Be more fads, in style one day, and entirely out of style the next. However, with all the platform Snapchat, that has not appeared to be the case. Out since 2011, the app still remains one of the top ones on the app store, with over 186 million users on it daily. For anyone considering going into business in this field, or in general, the idea behind why the app has remained so popular for a long time could possibly be an answer to their own problems. But when delving deeper into the topic, it appears as though there may be multiple reasons for the achievement.

The Privacy

Among the reasons Why Snapchat performs well is because of the privacy it allows users. Normally, generally, not only do the messages disappear unless the member saves them, but the snapchats generally delete afterwards opened also. This enables parties to feel free to say what they desire, since there is less likelihood of the getting party having the ability to keep it for a long amount of time. Specifically, this app is utilized mostly by young teenagers, who enjoy this feature a good deal.

The Filters

Another aspect of this App the present generation appears to enjoy alike, would be the filters. This app is centered around taking photos and selfies, and also has features that enable members to modify how their face appears, using filters that typically make them more attractive. This idea is one that a lot of users like, and go as far as to shoot pictures using snapchat camera especially, then use the photos on other social media platforms, such as Instagram and Twitter.

Overall, the Reason Snapchat is so powerful is because It ties in to what the present generation likes and finds significant. Any Business or brand or app that is wishing to acquire the amount of success as Snapchat, should just study the likes of the current generation, and cater Specifically to them.
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